My latest mission: Create a tumblr to promote the launch of Gail Carriger’s new steampunk book series for Young Adults: Finishing School.
Content will consist of the lessons, tips and tricks as learned by the victorian ladies-in-training in the book, who attend a finishing school that teaches them not just the finer arts, but fun stuff like deceit and espionage and assassination. The Victorian setting means design of content will be fun! It’s marketing, yes, but digital storytelling in a way, and I live for this stuff.
The first book, Etiquette & Espionage hits stores on Tuesday, but I soft launched last week with a little teaser campaign consisting mostly of “coming soon posters” indicating this steampunky adventure comes loaded with vampires and werewolves and airships and mechanical robots. The later few were not nearly as well received as the “School Supplies” poster I came up with (nor were as clever), but the design process for all has been really fun. I can’t wait to get to the actual lessons!