This week’s launch is a soft one: A new community for teen book lovers is up and alive on Tumblr.
We’re calling it NOVL: a place for novel people who love YA books. I’m happy with our design, but this project is all about content, content, content. Title and author specific photos, gifs, videos, chats, quotes and more are all coming down the pipe - this is just the platform to distribute it the masses - the masses that read Young Adult books, anyway. (There are also Facebook and Twitter extensions so those consumers who haven’t joined the party on Tumblr can still access the content).
In 2013, optimized content - distributed across SM channels - will be the way to go. And I’m excited about creating all that stuff, more than building microsites. Creating a community for NOVL will be a slow build, but we have some really fun stuff planned. Let the gif-making begin!
Here’s a taste of one I did for Libba Bray’s Jazz Age thriller, The Diviners: